The google adsense program can be a powerful way to make money online. However most people that use adsense on their sites are not using proper optimization to maximize their adsense revenue. If you do not have an adsense account then you will need to get one first. Make sure that your site is complete and looks professional.
If you are just starting out as an internet marketer then you can create a blog at Blogger and make a useful post on it then use your blog to apply. Usually google will accept you if you have a blog especially on one of their own sites like Blogger. Once you are accepted into the program do not fool around and violate their terms and conditions.
You may be tempted to try a lot of things when it comes to making money with adsense but you need to stay focused on a long term strategy for success so stay away from the methods that promise to make you a quick buck with adsense and never violate the terms and conditions of the adsense program otherwise you may get banned from a program that could easily replace your day job income many times over.
The long term strategy for success with adsense is to create one or a handful of authority sites that receive heavy free traffic from the search engines. Creating an authority site is another article altogether but some quick tips would be to add lots of original content regularly and use something like article marketing to spread the word about your site as well as build link popularity.
Now once your site starts getting traffic you need to be able to maximize the click through rates on your ads to maximize your adsense income. Make sure that you are also operating in a niche that has dense advertiser competition. This will help in increasing your pay per click because the average bids will be higher but do not expect to receive a dollar or more per click. Be satisfied with an average pay per click in the double digit cents, anything higher is a bonus.
The colors of your ads are very important. Make sure the link color on the ads matches that of the main links on your site. Also make the url color black or grey, this will make the ad headline stand out more which is good because most adwords advertisers are good at writing catchy titles.
Make sure you remove the borders from the ads also as ads that have borders tend to get ignored because people immediately recognize them as ads. The idea is to make people notice your ads and if they notice them and the ads are relevant then there is good chance that they could get clicked on.
The google adsense program while there is no mention of this on their site, tends to reward those sites that have great content, are genuinely useful and are considered authority sites. Make sure your site really is of the greatest quality you can make it, also be sure to have a privacy, about us, contact us and sitemap pages on your site.
Place adsense ads directly in your main content. For instance if you have an article then put some adsense just after the first paragraph and have the words on the article wrap around the content. You are allowed 3 ad units and 2 link units so if you have a lot of content then be sure to use all of the allowable ads. Remember to only put adsense on content rich pages. Follow some of these strategies to optimize your ads and make the most money possible from adsense.