Making money with Google Adsense is one of the easiest ways to make money online. You don’t have to own any products. All you have to do is to setup websites, learn how to drive targeted traffic, and you can start making money almost instantly.
What exactly is Google Adsense? Google Adsense is Google’s Pay Per Click (PPC) publisher program. Advertisers use the Adwords program to promote their websites. They create Ads in the Adwords program. These ads are then displayed across the partner network. The partners are publishers who are participating in the Adsense program.
To join the Adsense program, you need to be the owner of at least one website. Your website should be content driven. You will join the program as a publisher and once accepted, you will be able to copy and paste some code snippets into your website. Ads will start to display shortly. Whenever someone visits your website and clicks on an ad, you get paid a portion of the advertising revenue.
So how can you become a successful Adsense publisher? Here are some tips and tricks.
Tip 1: Learn how to drive targeted traffic.
You must learn how to drive targeted traffic. Don’t just drive traffic from any source. If the traffic doesn’t convert well for the advertisers, your Adsense account may be terminated. Targeted traffic includes traffic from forums, communities, blogs, and search engines. As long as the traffic has been pre-qualified, you have a higher chance of success.
Tip 2: Increase click through rate by using blue links.
When the Internet first started, links are blue by default. So most people recognize blue underlined text as links. Just by using blue links, you can increase click through rate by as much as 5%. Remember, you don’t get paid when a visitor lands on your website. You only get paid if the visitor clicks on an Ad. So don’t be shy about implementing anything that helps to improve CTR.
Tip 3: Place your ads in a highly visible area.
Don’t hide your ads at the bottom of your posts if you want to increase your CTR. Place the ads above the fold. If possible, place them right in the middle of the content so that you are sure the web visitors won’t miss the ad. If they decide not to click, that’s fine. As long as the ads are visible, you will get a reasonable CTR.
Tip 4: Write expert articles.
Don’t publish low quality content. Your content must generate value for the site visitor. For instance, you can write reviews about the products in the niche that you are targeting. Reviews will help potential customers make buying decisions quickly. That’s great for the advertisers because advertisers always want traffic that can convert well. Besides, you always get higher search engine rankings if you can write good articles.
Tip 5: Obey all the rules.
Be sure to read the Adsense program policies and obey all the rules. The rules state that you cannot click on your own ads. So make sure that you don’t do that!